Kumamon, a black lovely mascot character, is a Yuru-chara from Kumamoto, Japan. He promotes local products and tourism in the area, and he goes to other prefectures and even foreign countries to spread the name, Kumamoto.
Kumamon is getting popular around the world and his picture is used for a road sign in Russia. Japanese people might be proud of him but Russian people call him “Satan’s tool“. He is a totally lovely character and makes people relax in Japan, however, he is called “demon” abroad.
It is happy news that the Japanese character is famous in other countries, but he and Japanese people have mixed feelings.