Do you know the meaning of “Ita-Sya” in Japanese? “Ita” means “too pitiful to look at” in English and “Sya” means a car. The reason why a car called “Ita-Sya” is a car is covered with anime character wrapping. Generally, this car can be seen at Akihabara but, one of taxi company in Sapporo introduced anime wrapping. And surprisingly since then the sales have risen by as much as 20 percents. Here it is.
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